{"product_id":"whisky-ambassador-certification-english-november-21-2026-montreal","title":"WHISKY AMBASSADOR CERTIFICATION ENGLISH - NOVEMBER 21, 2026 - MONTREAL","description":"\u003cp\u003e\u003cstrong\u003eWHISKY AMBASSADOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/1942\/4938\/files\/1445335.jpg?v=1743430494\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Whisky Ambassador program is the first accredited whisky training course in the United Kingdom. Specifically designed for the hospitality industry, it provides staff with the knowledge, skills, and confidence to speak to customers about Scotland’s national drink, enhancing the customer experience and boosting sales.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCERTIFICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Whisky Ambassador program is now available in French, in Canada. It is the only accredited whisky training program for the hospitality industry. It also offers whisky enthusiasts the opportunity to deepen their knowledge.\u003c\/p\u003e\n\u003cp\u003eThis course comes at a time when customers are increasingly seeking knowledge about the premium products they want to enjoy.\u003c\/p\u003e\n\u003cp\u003eBecome a Whisky Ambassador by joining this fun and interactive one-day training program.\u003c\/p\u003e\n\u003cp\u003eCertification then qualifies you to take the three-day advanced training in Scotland.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBOOST STAFF CONFIDENCE, CUSTOMER SATISFACTION, AND PROFITABILITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/1942\/4938\/files\/1448241545.png?v=1743430494\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only will you gain the knowledge and skills needed to recommend, sell, and increase whisky sales, but you will also understand what makes whisky unique, where it comes from, and why there is a bottle of whisky in almost every bar in the world.\u003c\/p\u003e\n\u003cp\u003eWear your Whisky Ambassador badge with pride, showcase your prestigious accredited certificate, and ensure your customers receive the very best whisky service\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGET YOUR VENUE ACCREDITED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg height=\"226\" width=\"301\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0602\/1942\/4938\/files\/86970274_1122268444784182_2646004633805258752_n.jpg?v=1743430568\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVenues that demonstrate a passion for whisky and deliver exceptional customer service can become accredited establishments by having accredited Whisky Ambassadors on their team.\u003c\/p\u003e\n\u003cp\u003eAccredited venues will receive an official Whisky Ambassador sticker and can be listed on the official Whisky Ambassador website, making it easy for customers seeking the best whisky experiences to find you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eONE-DAY PROGRAM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe one-day Whisky Ambassador program covers the following topics:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe economic impact of whisky\u003c\/li\u003e\n\u003cli\u003eHow, when, and where it all began\u003c\/li\u003e\n\u003cli\u003eWhere and how whisky is made\u003c\/li\u003e\n\u003cli\u003eNosing and tasting\u003c\/li\u003e\n\u003cli\u003eMixers and cocktails\u003c\/li\u003e\n\u003cli\u003eSales and customer service\u003c\/li\u003e\n\u003cli\u003eOther whiskies of the world\u003c\/li\u003e\n\u003cli\u003ePractical and written assessments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eVENUE AND SCHEDULE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLes frères Spirit - 6805, 2e avenue, Montréal, H1Y 2Z7\u003cbr\u003eSaturday November 21, 2026, from 9 a.m. to 5p.m.\u003c\/p\u003e\n\u003cp\u003e  * \u003cem\u003eSpaces are limited\u003cbr\u003e\u003c\/em\u003e** For a private group training (6 people or more), contact us.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINSTRUCTOR - CARL DUBÉ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt all began in 2000 when Carl Dubé said, “I want it!” His wedding on the Isle of Skye in Scotland marked the beginning of his passion for Scotland and its whiskies. For nearly twenty years, he developed his palate and interest in Scottish Single Malts and Blended Malts, as well as whiskies from around the world.\u003c\/p\u003e\n\u003cp\u003eIn 2019, he decided to turn his passion into a profession and founded the Quebec-based wine and spirits import agency Les frères Spirit, representing emerging brands such as Isle of Raasay Distillery, Nc’Nean Distillery, and Powerscourt Distillery, to name just a few.\u003c\/p\u003e\n\u003cp\u003eAfter obtaining the Whisky Ambassador certification in 2019, he earned the Advanced Whisky Ambassador certification in 2023. He is now a trainer for the program, allowing him to share his passion with others.\u003c\/p\u003e","brand":"Les frères Spirit","offers":[{"title":"Default Title","offer_id":49208444256426,"sku":null,"price":534.89,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/1942\/4938\/files\/56.jpg?v=1757083445","url":"https:\/\/lesfreresspirit.ca\/products\/whisky-ambassador-certification-english-november-21-2026-montreal","provider":"Les frères Spirit","version":"1.0","type":"link"}